Do We Make Money if We Upload a Video on Fb?

Over the past couple of years, Facebook has been hinting at the fact that it will become a primarily video-oriented platform. The transition is well underway, which is reflected in all the different video sizes Facebook supports today and various video formats you can upload on the platform. Although information technology might have a while before Facebook'south transformation is consummate, quite a few novelties have already been deployed.

Back when Facebook first launched, you only had one newsfeed, and people would primarily postal service statuses, photos, and links to their favorite songs. At present, the newsfeed is divide into 4 different categories:

i. Home
2. Watch
3. Groups
4. Gaming

The Watch tab is quite reminiscent of YouTube, in that you tin can find a ton of video content there from all kinds of different brands and users. Facebook will recommend both the popular videos, viewed past thousands of people all over the globe and the more curated ones, according to your likes and search history.

This is simply the most noticeable of recent changes, but it certainly isn't the only 1. You lot also accept Stories at the tiptop of your newsfeed on the Home tab, simply like on Instagram. Facebook has picked up a few tricks from streamlining platforms like Twitch and has introduced subscriptions as well.

Past the looks of information technology, Facebook is gradually becoming some sort of an amalgamation that includes bits and pieces of other social media platforms. What does that mean for you every bit a content creator or a business concern owner?

If you make videos and share them with your target audition on the platform oft, you'll be glad to know that Facebook now lets y'all monetize your video content.

At that place are a few ways to exercise and so, and nosotros'll get over each one and provide you with a step-past-step guide so that you tin turn your Facebook folio into a acquirement stream.

Different ways to monetize Facebook videos

Information technology's no hush-hush that Facebook is making a ton of money off of ads. While most people are at least somewhat familiar with the concept of Facebook ads, non many are enlightened of the ability to monetize their videos on the platform. This is mainly due to the fact that Facebook video monetization is a fairly new concept and, until recently, was only available to a limited number of Facebook partners.

The "examination run" was a huge success, judging from the fact that Facebook implemented all the different monetization options they had planned. In hindsight, Facebook's decision makes perfect sense, given that the need for video content is increasing rapidly and that video has proven to be a powerful marketing tool.

Facebook'due south main goal is to provide brands with a potent reason to continue using the platform and dump more money into advertizement. At the same time, they want to keep equally many active users as possible, which has been a bit challenging in recent years with people migrating to other platforms, mainly Instagram.

Video monetization lets Facebook "kill two birds with one stone," and then to speak. On the one mitt, it gives brands the opportunity to advertise their products and services in a completely new way. On the other hand, video monetization is a powerful incentive for content creators to postal service consistently, which inevitably leads to higher levels of user activeness on the platform.

Here are the three means in which you tin can leverage Facebook video monetization:

1. Brand Collabs Manager
2. Fan Subscriptions
3. In-Stream Ads

1. Make Collabs Manager

Make Collabs Manager is a program Facebook launched with the intention of bringing together brands and influential content creators. Information technology functions similarly to influencer marketing in that brands can pay content creators to pitch products and services to their followers.

If y'all're a "big shot" in your niche, then finding and securing a brand deal is one of the all-time ways to brand coin on Facebook.

Technically, anyone tin sign upwards for the Brand Collabs Director, but there are quite a few rules, guidelines, and conditions you take to meet first. We'll get over everything hither, and so you lot know exactly what you need to practice to qualify for this form of Facebook video monetization.

First, it's important to understand that there are 2 sides to the money here—brands and content creators.

#1 - Advertisers

From an advertiser'south (brand's) perspective, the process is rather straightforward—you pay to have a content creator promote your products and services.

Of course, there are plenty of options that help ensure you spend your advertising budget wisely. The screening process for content creators is rigorous, so yous'll know that everyone who'southward a part of the Brand Collabs Manager programme is reputable and has a large plenty following to get in worth your while.

On elevation of that, you can scan different content creators by niches and will have insights into the performance of each branded video they post. This programme is an excellent way to extend your reach and get your concern in front end of thousands of people who are genuinely interested in what you have to offering.

#2 - Creators

From a creator'south perspective, things are a bit more complex. We'll comprehend the basics hither, only if you're interested in unlocking the coin-making potential of your Facebook folio, we advise you to read through Facebook's Branded Content Policies and Partner Monetization Policies thoroughly.

At a bare minimum, to become a fellow member of the Brand Collabs Manager program equally a content creator, you volition demand to have a Facebook page. Regardless of how many friends or followers yous might have, yous tin't sign upwards with a personal Facebook profile.

Whether you lot already have a Facebook page or are creating a new 1 from scratch, you lot will need to run across the following criteria to become eligible for video monetization:

1. Comply with the policies mentioned above
2. Have a minimum of 1,000 followers, plus see at least ane of the following goals:

- Reach 15,000 mail engagements
- Have iii,000 hours of spotter time in the past sixty days
- Have at least 30,000 1-minute views for iii-minute videos in the past 60 days

3. Be a Page admin for the page you're submitting for monetization
4. Be in a Make Collabs Manager eligible country

One time you successfully sign up for the programme, nearly of the piece of work is washed on your side. You'll have to await to exist discovered and approached by a make and hash out a deal that works for both sides before you can kickoff making money from your Facebook videos.

2. Fan Subscriptions

If you don't want to promote other people'southward stuff but would still like to greenbacks in on your large following, Facebook gives you the option to enable subscriptions for your page.

Here, Facebook took a page out of Patreon'due south book, allowing you lot to put a portion of your content behind a paywall. The idea is simple—if you lot have a large fan base that oft watches and interacts with your content, Facebook gives you an opportunity to split up your audience into regular followers and subscribers and brand coin along the style.

The tricky part with the subscription-based monetization model is finding that perfect remainder. You still have to provide a agglomeration of engaging content to regular viewers, meaning you'll have to recall of something "extra" for your subscribers. This can be any type of exclusive content, including:

- Subscriber-only posts
- Locked polls, votes, and quizzes
- Backside-the-scenes content
- Supporter-only Q&A

The goal is to keep creating regular content, but also to create something special for your subscribers, every bit well as requite them an opportunity to interact with yous direct and participate in the decisions regarding the type of content they wish to come across on your folio.

Technical sspects of Facebook's fan subscriptions

Y'all're free to set the cost of the subscriptions, and Facebook will not be taking any fees. For online transactions, you'll receive 100% of the coin, while for transactions received from the App store, you'll become 70%, with the other 30% going to the mobile provider.

For comparison, Patreon takes v%, YouTube takes thirty%, while Twitch takes 50% of all the coin you earn from subscribers. With that in heed, Facebook is offer content creators an splendid deal with its Fan Subscriptions model.

As with the Brand Collabs Director program, you get-go need to meet certain requirements earlier enabling the subscription option for your Facebook folio. The eligibility requirements for Fan Subscription are:

ane. Compliance with Facebook Monetization Standards , Fan Funding Creator Terms , and App Shop Guidelines for Subscriptions
2. ten,000 followers or more 250 render views, plus i of the post-obit:

- More than fifty,000 mail service engagements in the past threescore days
- More 180,000 minutes of watch time in the past lx days

If y'all're uncertain whether or non you meet these requirements, y'all can always check by navigating to Facebook'south Creator Studio and selecting Monetization.

How to gear up up subscriptions for your Facebook folio

Autonomously from meeting the eligibility criteria, there are quite a few technical details you need to take care of before y'all tin get-go receiving coin from your Facebook subscribers. We'll guide you through the entire process, assuming yous already accept an eligible page.

Here are the steps you need to accept to gear up up subscriptions on your Facebook page:

i. Navigate to the Creator Studio
2. Select the folio you lot want to enable subscriptions and click Kickoff Setup
3. Read through and agree to the Terms & Atmospheric condition
4. Gear up your payout account—link an existing depository financial institution or PayPal account to the Facebook page
5. Select which benefits your subscribers will receive
six. Choose the subscription cost—we advise starting off with $v
seven. Once your request is approved (you'll be notified), click Actuate Subscriptions

The important thing to note here is that Facebook volition require y'all to select what kinds of benefits your subscribers will receive. They'll all get supporter badges past default, but it'due south up to you to determine what other goodies you'll bestow them with upon subscribing.

It'southward best to take the fourth dimension and create a strategy, and maybe even put together a content plan before enabling subscriptions. The last thing you want is for your subscribers to get disappointed by the type or amount of sectional content they'll receive after giving you their hard-earned money.

3. In-Stream Ads

In-stream ads are another peachy style to make money from your Facebook videos.

The term "in-stream" refers to the fact that the ads are played during a video—as the content is being "streamed." The videos don't accept to be live. In fact, ads aren't played during live streams but tin can be added later on, when you publish the recording of a live video on your folio.

In-stream ads part similarly to YouTube in-stream ads, in that they are placed within your videos and run automatically.

The merely thing you have to worry about is monetization eligibility and creating engaging, long-form content that will go on your audience interested enough to sit through the ads earlier continuing to watch your videos.

Facebook will provide you with detailed insights regarding your content'due south performance and will give you control over the different categories of ads that will be included in your videos.

Types of Facebook In-Stream Ads
Pre-roll ads	Ads that play earlier your video starts
Mid-roll ads	Ads that play at specific intervals during your video. Yous can choose automatic placement or determine the placement yourself.
Image ads	Static ads that are displayed under your content—below your video, not over it

To become eligible for video monetization via in-stream ads, you must:

- Comply with Facebook's Partner Monetization Policies
- Have at to the lowest degree x,000 followers on your Facebook folio
- Have at least 30,000 one-infinitesimal videos for three-minute videos (or longer) in the past sixty days
- Be xviii or older
- Alive in a country eligible for in-stream ads

Setting up in-stream ads is relatively simple. Provided your page is eligible, all you have to exercise is enable in-stream ads from the Creator Studio. You need to choose between automatic placements or select your own and choose the video language. Facebook volition handle everything else.

How to create engaging content and make money on Facebook videos

Now that we've covered the technical aspects of Facebook video monetization, it's fourth dimension to talk a flake about the content itself.

As yous've seen from the eligibility criteria for different types of monetization on Facebook, it'south articulate that the platform is putting the emphasis on engagement. Before you tin start raking in the money on Facebook, yous have to ensure that y'all're consistently providing your audition with premium-quality, entertaining video content.

Most people shy away from videos because they believe that information technology takes a lot of time and effort to edit videos and that they don't have the necessary skills. While you lot tin can't become a professional video editor overnight, that doesn't hateful you can't create stunning videos that your audition volition savor.

Create stunning videos in minutes with InVideo

With the right video editing tool, you lot can make scenic videos in no fourth dimension, even if you lot take no previous video editing experience. InVideo is a deject-based video editing platform that lets yous choose among 2,500 professional person video templates and helps y'all fine-tune your videos to perfection through an easy-to-employ, drag-and-drop video editor.

Nosotros also provide you with dozens of short, iii-minute video tutorials , then you tin can go started with InVideo correct away. Exercise you want to add gorgeous effects, awesome transitions, animated titles, background music, photos, and voice-over to your videos? You name it—InVideo's got it!

One time yous finish editing, yous can consign your video or upload it to Facebook and YouTube straight. With our complimentary plan, you'll have access to every single feature InVideo offers and will be able to export upwardly to 60 videos each month without paying a dime!

Here'southward a quick overview of what you tin can do with InVideo:

InVideo Key Features
Easy-to-employ video editor	Add effects, transitions, scenes, titles, music, and more through an intuitive, drag & drop video editor.
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Get started with InVideo today and create jaw-dropping videos that will captivate your Facebook audition and help yous turn this social media network into a money-making machine!

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Source: https://invideo.io/blog/how-to-monetize-facebook-videos/